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Monday, 09 August 2004 |
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Fewer words mean more. You know the cliché “Less is More” right? In marketing that saying isn’t cliché—its vital for a successful campaign. Make sure you lower the grade level required to read the text. This means that although you may be able to write at college level intellectually, most people get lost by too much brain power. A lost prospect will neglect to click the “BUY IT NOW” or the “REGISTER TODAY” buttons if they are confused about anything. So, if you can cut a sentence from 23 words to 10, do it. Your prospect may never thank you for it, but your bank account will. |
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Monday, 09 August 2004 |
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Hype just doesn’t sell anymore. Now, this is something that has killed more of my sales than anything else I know. There have been hundreds (probably thousands) of ads that I have written when I was just super-duper excited about a business, a product or some service that “I knew in my bones” everyone had to have. I used to spice things up so energetically that suddenly the jumbo jets of people I wanted for customers would tell me things like: “That sounds too good to be true.” |
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Monday, 09 August 2004 |
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This is a crucial component of Ad-Copy, one that keeps prospects reading. Before elaborating what that means however, I must say that: I specifically chose the word FUN over INTERESTING. There’s a huge difference between something FUN and something INTERESTING. |
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THREE Major Keys to Writing Ad-Copy |
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Wednesday, 07 July 2004 |
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Writing Ad-Copy is one of the greatest ways to improve your company’s revenue, because writing clarifies how you present yourself to everyone, both offline and online. Consider the three items: [Keep it simple, Keep it real and keep it fun] |
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Wednesday, 07 July 2004 |
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Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat,
sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit
amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem
ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At
vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. |
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Wednesday, 07 July 2004 |
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Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat,
sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam
voluptua. At
vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. |
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