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Monday, 09 August 2004 |
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Fewer words mean more. You know the cliché “Less is More” right? In marketing that saying isn’t cliché—its vital for a successful campaign. Make sure you lower the grade level required to read the text. This means that although you may be able to write at college level intellectually, most people get lost by too much brain power. A lost prospect will neglect to click the “BUY IT NOW” or the “REGISTER TODAY” buttons if they are confused about anything. So, if you can cut a sentence from 23 words to 10, do it. Your prospect may never thank you for it, but your bank account will.
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