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Monday, 09 August 2004 |
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Hype just doesn’t sell anymore. Now, this is something that has killed more of my sales than anything else I know. There have been hundreds (probably thousands) of ads that I have written when I was just super-duper excited about a business, a product or some service that “I knew in my bones” everyone had to have. I used to spice things up so energetically that suddenly the jumbo jets of people I wanted for customers would tell me things like: “That sounds too good to be true.” |
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Monday, 09 August 2004 |
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This is a crucial component of Ad-Copy, one that keeps prospects reading. Before elaborating what that means however, I must say that: I specifically chose the word FUN over INTERESTING. There’s a huge difference between something FUN and something INTERESTING. |
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